Purple Cow, New Edition: Transform Your Business by Being Remarkable

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin.First published in 2003, and again in 2005, and again in 2019, The Purple Cow resonates with aspiring and seasoned marketers alike for it’s timeless message; BE REMARKABLE. Seth Godin is a champion of the marketing industry, making a name for himself by selling his marketing firm to Yahoo for 30 million dollars and then becoming their vice president of direct marketing. At the same time he began writing marketing books, to which Purple Cow in only one of many. Yet, its message is worth the three hours it will take to read it. Whether new to marketing or refreshing your ideas, you’ll want to consider the bullet points Godin has to offer within these pages.When Godin speaks, people listen. This book is primarily base on his personal opinion and therefor scrutinized, yet it holds major weight for those individuals about to jump into the melting pot of marketing that Godin so wittingly has mastered.Out with the old, in with the new. Marketing has evolved, according to Godin, and innovation is the key to success. He believes it would be a waste of energy to focus on products and services that already exist for the masses. Developing new products or services for a market that is not saturated but small and specific is the new key to success. His message is throttling innovators forward with the idea they must put extreme amounts of effort into standing out from the crowd. He provides multiple case studies of companies that have done so, such as Starbucks, and Dutch Boy Paint. His examples shed light on a different way of thinking that is so inspiring! It will spark you to try harder, search deeper, and expand your reach much farther than you had originally anticipated.If you are dealing with attempting to re-spin an old idea into a new one, he uses the example of Dutch Boy, the painting company who changed the idea of the paint can, making it so much more user friendly than the old one that the companies’ sales went up, their distribution broadened, and their retail price instantly increased.Godin’s approach to advertising leaves some weary of his methods. He believes television ads are in the stone ages and Internet banners are a complete waste of time. He has the statistics and the experience to back it up. His ideas stray from the typical mass media approach and hone in on investing in an idea and then spreading that idea to particular individuals that will find it remarkable, interesting, and a must have. This foreign concept seems like the long game to me, finding people to like a product, try it and then tell their friends, takes time. Yet Godin offers streamlined examples of how this can be done. Influencers on Instagram suddenly made much more sense. The entire format of Instagram and how it caters to like-minded individuals who feed off of each other’s ideas and inspiration is an absolute gold mine for what Godin proposes. It makes perfect sense. I would also gather, that the folks disagreeing with the value of this book may not be fluent in the social media formats younger generations have now grown accustom.Godin sheds light on subjects not otherwise considered unless you’ve already read some of his other books in which case his ideas are similar and reiterated. He’s a master of marketing, and this book contains keys you might not otherwise have considered. Learn as much as you possibly can to succeed, explore every option at your disposal, and the remarkable will be within reach! 5 stars, and a quick easy, concrete, authentic read. In fact, I read it twice.

The book is easy to read .

"The Purple Cow" by Seth Godin is a refreshing and thought-provoking read for anyone looking to stand out in a crowded marketplace. Godin's metaphor of the purple cow is a powerful reminder of the importance of being remarkable and differentiating yourself from the competition.The book is filled with insightful examples and practical advice on how to create products and services that are truly unique and memorable. Godin challenges readers to embrace their inner purple cow and strive for excellence in everything they do.Overall, "The Purple Cow" is a must-read for entrepreneurs, marketers, and anyone looking to unleash their creative potential. Highly recommended!

This book does make you think about what your selling and making changes to what you're doing. I recommend it with the caveat that it was originally written in 2002 and the products and companies that are shared have changed, Best Buy being one of them. They achieved success, but the local Best Buy near me is now an outlet and I don't expect it to survive the current economy.

I heard about this book in a training class, while the concept isnt new it does put the concept of gong the extra mile to create a memorable experience in the forefront. Its a good read and worth the price.

The essance of this book is quite simply to make your business unique, make it stand out, and start people talking about it --- recommending it to others. The idea isn't new but it's good to read it again.Simply put, Seth reminds the reader to not be boring. To not be invisible and not even to be "very good" but rather to be remarkable. He says that people don't talk about or recommend "very good" products or services; that they expect very good. But people do talk about "remarkable" products or services. That's probably true and I tend to endorse that thought.Furthermore, Seth claims that television marketing (among other types of advertising) is quite dead, thank you. He says that the old, established companies like P&G and General Mills made their names and sold their products with television advertising and that we still buy from old ads we saw thirty years ago. In other words, the Wheaties we bought because Billie Jean King was on the box still keeps us buying Wheaties today. (Whether BJK was on a box of Wheaties or not I don't know. But I can dream that a woman made the cover of the great cereal at least once in those days.)Well, there's a dab of truth in that. But just a dab. Television still sells a ton of stuff. Granted, some of the ads are very bad. Some are cute and win awards but they don't win customers for the ad agency's clients. Television and radio and Internet advertising are not dead, however.Now having said all that, I do agree with Seth when he says that to succeed today most businesses must be remarkable. But, unfortunately, that doesn't mean you can't have a bad product and still succeed.Microsoft is known for its poor products and shoddy security but it's a rich, successful company while software companies with far finer products are struggling. Ah, but a Microsoft is admittedly the exception.Seth knows how to market his books and this one is no exception. It will do well. Is this book better than the many other books on marketing? Is it unique or does it give new information? Not really.One of the books on advertising that was a hot seller a number of years ago said that a product or service didn't have to be great to be a success. It just had to be "good enough". So who is right? Do you have to be remarkable or just good enough?Well, you tell me. This book will make Seth some nice change. Maybe he'll go to France again on what he earns from it. Is it remarkable or just good enough? Well, it's good enough that it interested me sufficiently to buy it. It's good enough that I got a few ideas from it. But it's not remarkable enough that I'll give it five stars and suggest you run out and buy it.Susanna K. HutchesonExecutive Copy Director and OwnerPowerwriting.com LLC

Seth Godin nous offre une masterpiece sur le marketing qui invite les entrepreneurs à se démarquer dans un monde de plus en plus saturé et sans réelle innovation majeure (hormis l'IA maintenant...)

Seth Godin has always been a bit of a distant mentor for me. This book started it all!

Uma aula prática de bom Marketing. Útil e agradável de ler. Nota 10

Highly recommended to markets, founders, entrepreneurs, business people, product people and more.How to rethink marketing.To the point as always, Seth.

Very good book for sales and marketing, good ideas and pills to transfer to small business. And above all, he insists throughout the book that you have to be different and creative. Recommended.