Electronic Services

Name: Electronic Services
Brand: Gabler Verlag
Price: 298.38 EUR
Availability: InStock

Product ID: 58967534

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Description

Im Jahrbuch 2002 beschaftigen sich renommierte Autoren mit Fragen aus dem folgenden Problembereich: Wie kann die komplexe Aufgabe der Gestaltung elektronischer Services im Dienstleistungsbereich optimal gelost werden? Welches sind die Besonderheiten elektronischer Services? Wie kann eine Verbindung elektronischer mit konventionellen Services zu Leistungsbundeln erfolgen? Welches sind Faktoren, die den Grad der Standardisierung vs. Individualisierung bestimmen? Wie konnen elektronische Services vermarktet werden und welche Rolle spielt der Kundenkontakt-Mitarbeiter? Wie kann ein Kapazitatsmanagement elektronischer Services gestaltet werden? U.a.m. Neben den Forschungsbeitragen beinhaltet das Jahrbuch einen umfangreichen Service-Teil mit Literaturangaben, Adressen, Datenbanken, Websites, Forschungsstellen u.a.m. zum Dienstleistungsmanagement."

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