How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Paperback – February 16, 2016

I found this book very helpful to enhance my copywriting skills. The main framework PASTOR is amazing, memorable, and I helped me to craft better copy.I can easily second Michael Hyatt's testimonial, "Ray ... the best copywriting teacher I know!"** Pros:- Practical tips and strategies- Step by step guides and frameworks- Most of examples on service/coaching/training providers (which is great for me and similar audience)- Hints on ethics throughout the process- The accompany free training videos and template that included with book purchase are amazing and to the point. In approx. 45 min will get more than 70% of the main book concepts.- Good summary after each chapter** Cons:- I think those who sell physical products especially if cheap price may find examples not so related to them.- Some religious metaphors, for me it's acceptable but maybe off to some other people.I really Thank Ray Edwards for delivering such GREAT VALUE.

If you are tired of marketing and promoting your products, services and ideas and not getting anyone to listen, get a copy of this book now!If you think all salespeople as slimy snake oil solicitors who don’t care about anything but making a quick buck and moving on, you don’t know people like Ray Edwards, who wrote this book to dispel that myth.You can sell by presenting facts, feelings, true stories, well-worded headlines, and varied-style bullet points, in a memorable formula that helps you P.A.S.T.O.R., or take care of your customers, just as a shepherd cares for their sheep.Read it, listen to it and take notes, then take action with the free video quick copy course included as a link to the author’s website and start persuading people on a hassle-free, unforced way, and start getting cash flowing into your bank account immediately!I really like this book because I wanted to learn how to persuade people to buy something, but only if it’s what they really need.It’s not your typical sales-y way of making people feel guilty or tricked into buying something they don’t want or need.The book is logically outlined according to the structure of a sales letter, and gives you lots of tips, tricks, and secrets to helping people know about, feel, and understand what they get when they buy what you’re offering.I’ve been listening to Ray Edward’s podcast for years and have enjoyed getting to know him and what he does to serve business owners, teaching them how to write great, persuasive copy. By the way, copy is every word you write to promote anything, from emails to videos and everything in-between!You also get a chapter summarizing product launches, which is everywhere online these days, and is bringing people lots of cash flow serving their customers with each new product or service they create, and getting them new customers quickly to boot.So, stop suffering from your sales slump or even your soul-sucking job, and learn how to increase your business or your personal cash flow by writing persuasive copy ethically!

A solid book and well-written. The author definitely had some great ideas. I would have liked more: 1. Complete examples. 2. More B2B and tangible product examples. 3. A stronger finish and conclusion at the end. The book seemed to run out of steam and did not close me hard considering the topic.Overall, definitely worth the read!

Great Read. A lot of valuable and practical information penned down in a simple and straight forward manner. I realized how pleasant it is to read material organized in Bullet Points.Great Book!

To say that Ray Edwards is a master at copywriting is the ultimate understatement. But more important than that, he is a gifted teacher who knows how to make information both approachable and applicable, not to mention relevant to anyone who is seeking to improve their results!There are many things I could say about the power of the copy in this book...the insight it reveals in its formatting, the power it delivers in its structure, and the comfort that it delivers in its style would top my list. You can't help but learn how to write better copy just by reading it, and the step-by-step recipe it offers for writing the copy you need to deliver value to those you serve is as easy to follow as it is powerful.Bottom Line...If you want to improve the copy you write to sell ideas, products, or services, you need to read this before you write another word.If you want to improve all of your communications and increase your impact, you need to read this before you send another e-mail, write another social media post, or develop your next presentation.If you want to become more effective at delivering your message to the world, you need to read this book before you talk to the next person about your vision.My recommendation...get two copies...one for your home and one for your office. Read the one you keep at home and learn from it. Use the one in your office as a reference when you get stuck or need to know the next step in whatever it is you are writing...that is the way you will get your 'Most Wanted Result' from the copy that master copywriter and teacher Ray Edwards shares in this book.

This is the best book I’ve read for writing a sales letter. I was reviewing my notes from 2019 and had to just download the book and read through again.

The media could not be loaded. I have used Ray's PASTOR formula to sell products, write emails to my list, and even create videos. The book is well written and easy to follow. 5 stars.